Director Pete Marquis is back in cahoots with Mischief to interrupt Super Bowl LVII with this years most talked about spot for Tubi.

From Snoop Dogg to worried moms, this instant big game classic became head turning gold as social media chatter and memes galore bounced from living rooms and bars to Twitter and TikTok.

Earned media impressions jumped by the millions overnight with pickups by Huffington Post, CNN, Hollywood Reporter, The Today Show, and just about every local news channel with a big game summary.

Ad Age breaks it down.