Anytime Fitness and Mischief – Train for Your Life

12 - 2023

Anytime Fitness returns post Super Bowl to encourage you to “Train for Your Life.” Developed with Mischief @ No Fixed Address and directed by Pete Marquis, the campaign emphasizes realistic fitness achievements over extreme goals. The spots reunite Mischief, Marquis, and spokesperson Arnell Powell. Read more about the campaign on Adweek.


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